With over a decade of experience in the Fashion Industry and five years in B2B Marketing and Innovation, Lui Iarocheski stands as a visionary advisor for companies seeking growth and a positive impact. Known for his multifaceted expertise as a Fashion Designer, Business Strategist, Marketing Professional, and Innovator, Lui's true calling is in fostering the fusion of fashion and technology. His mission is to guide businesses through complex challenges towards a brighter future for companies, individuals, and the planet.

Journey to Innovation:

Lui's journey began in 2014 after graduating from Brazil's top fashion university. He quickly made a name for himself with his award-winning fashion brand, acclaimed for its global fashion shows and innovative approach to product development and communication.

Lui is a pioneer in the field of 3D digital product creation for fashion. In 2017, he started working in the tech industry, driving several innovation projects for fashion brands and tech companies. He has managed a 3D Fashion Agency called DDIGITT, a phygital web3 brand named VALACLAVA, and has also worked on enhancing retail experiences for major luxury brands while at PlatformE. In 2020, he moved to Portugal and transformed his business into an innovation hub for fashion tech.

After five exhilarating years in the fashion technology sector, Lui embraced an independent advisory role, aiding clients in digital transformation, innovation, sustainability, growth, marketing, and more.

Lessons Learned Along the Way:

Lui learned that effective business consultancy hinges on ownership, deep engagement with the problem, and a genuine connection with people. He discovered that driving change is challenging, but maintaining momentum is crucial for success. In managing and hiring talent, he focuses on unlocking potential, not just assessing performance.

Lui's journey is a testament to creativity, innovation, and relentless pursuit of excellence in the intersecting worlds of fashion and technology.